Drake's OVO Unveils New NBA Collaboration With Bobby Shmurda-Fronted Campaign

Drake's OVO brand on Monday officially unveiled a collaboration with the NBA as part of its larger Fall/Winter 2021 collection.Ringing in the partnership, the label employed Bobby Shmurda to appear in a new campaign spotlighting the New York Knicks-inspired line. In a series of images posted to Instagram, the Brookyln rapper introduces several new pieces, including a hat and a full tracksuit.View this post on InstagramA post shared by October's Very Own (@welcomeovo)The OVO x Knicks New Era cap ...